If are unfamiliar with what all web design is, you definitely are not alone in this thought. There are many people who either do not know what exactly web design entails or how important it is with promoting a business. Read this article to obtain a good background about the subject.
Make sure your text and background has the proper contrast. There’s evidence showing that white text on a black background is easiest for most people to read, but other colors are fine so long as they’re readable. Also keep in mind that people with visual impairments may not be able to read your site if the contrast is poor. Check to see if your site complies with various contrast standards using the tool at http://snook.ca/technical/colour_contrast/colour.html .
Don’t use splash pages for your site unless required by law, and especially don’t use a Flash intro. Most people just want to get to your content as quickly as possible, and don’t care to look at useless splash pages. If you have some amusing content that you absolutely want visitors to see, integrate it into the homepage instead.
Incorporate a site map into your website. Site maps serve several purposes. First, they make navigation throughout your site much easier for visitors. Second, the major search engines can utilize it to index your entire site. This means your search engine optimization improves, and your website receives more exposure, giving you more profit-earning potential.
Buy web design software to help you build a nice site. Programs are available to assist you in creating your websites that look professional. Should your website not be appealing, then your visitor count is going to be low.
To help your website visitors easily navigate through your site, design it so that it becomes easy to find “stuff.” When you have a simple site that makes it easy to locate information, you keep your visitors there much longer. If you make it difficult for them, then they will get frustrated and leave.
When designing your site, try to come up with three or four keywords that you expect users to input into search engines as they try to find your page. These keywords should then be repeated frequently throughout the title, page body and description meta tag. This will make it easier for users to locate your site on the web.
Don’t load rich content automatically. Rich content mainly refers to music and videos, but anything other than text or graphics qualifies. Many people browse in work environments where sounds suddenly playing is a big problem. Also, many people find such rich content annoying in general. Rich content should require some interaction from the user before playing.
To wrap it up, you were not sure of the important role that web design plays in a company’s success, but now you have quite a good feel for it. Ideally, this article will be more than enough to enable you to pass this information on and help other people with the same questions.